This “hot list” is published first time in 2004. Golf Digest’s team of equipment editors as well as panel of retailers, amateur players, scientist and teacher judging best new golf clubs introduced to the market. Golf Digest’s “Hot List” is recognized as a leading independent guide both by the golf industry and golf enthusiasts.
This year Editor’s Choice selection was revolutionary, completely adjustable TaylorMade’s new R11 driver featuring a white crown. For you who are not familiar with Editor’s Choice selection – it is honor given to only four products, in addition to a Gold rating.
All new Burner SuperFast 2.0 driver, which is second TaylorMade’s driver introduction of 2011, received Gold rating. It makes TaylorMade only brand to have two drivers with Gold ratings on the 2011 Hot List. Burner SuperFast 2.0 weights only 279 grams and it is the lightest TaylorMade driver ever, it is also five yards longer comparing with first generation SuperFast driver.
In addition to this there are nine other TaylorMade products that earned gold rating. These products are: R11 and R11 TP fairway woods, Tour Preferred MC and Burner 2.0 irons, Corza Ghost and Daytona Ghost putters, TP with xFT wedge and Rescue 11 and Rescue 11 TP hybrids.
TaylorMade’s vice president of brand and product marketing Bob Maggiore said: “It is always rewarding when real golfers and industry experts react positively to our products”.