Adidas bought TaylorMade in 1997. Company was independently owned before. After the Adidas bought company TaylorMade changed their image and focus to take over the golf driver market. At the end of 2005 TaylorMade achieved this goal and since than TaylorMade is No.1 driver in golf. In 2006 TaylorMade Adidas reached company’s first 1 billion Dollars revenue year. It was only second company that achieved that goal in golf industry at that time.
TaylorMade drivers, irons, fairway woods and hybrids, golf balls and wedges, are the main company’s markets. When it comes to putters TaylorMade’s Rossa brand is solid. Dick’s Sporting Goods – exclusive vendor for TaylorMade economy lines – , bought Maxfli brand from TaylorMade Adidas in 2008. Noodle golf balls which was developed by Maxfli is only product from Maxfli that TaylorMade still have as its own brand.
“Clima cool” performance fabric and “3D Fit Foam” in the shoes are technologies used by Adidas Golf. Thanks to that Adidas Golf is one of the leading golf apparel companies in the industry.
Knowing all this facts it is no wonder that more PGA Tour Professionals play with TaylorMade drivers than Nike, Callaway, Cobra, Cleveland, and Ping combined.
Weight distribution is different in every burner 2.0 clubhead, it is made to improve long, middle and short iron ball flight. In long irons weight is shifted towards the head. That way it should promote easy launch and more stability.
In the mid irons weight is distributed more venly. In the short irons weight positioning is intended to promote more controllable ball flight.
Every individual Burner 2.0 has a different face thickness. Long irons have thinnest and fastest faces. The thinner face is more ball speed and distance and thicker face is guarantee of greater feel.
The multi functional sole has been improved ( compared with original Burner iron) by recessing the heel and toe and reducing drag. All that made solid and clean contact easier and more possible.
Burner 2.0 made long irons significantly easier to hit and more playable.
It has improved vibration management system and new flight control shaft design.
Burner 2.0 irons are offered in four shaft flexes – S, R, M, L. The standard Burner 2.0 set includes eight irons for a price of $ 699 with steel shafts in the irons and $ 899 with graphite shaft in the irons. They are available since this October.