Adidas bought TaylorMade in 1997. Company was independently owned before. After the Adidas bought company TaylorMade changed their image and focus to take over the golf driver market. At the end of 2005 TaylorMade achieved this goal and since than TaylorMade is No.1 driver in golf. In 2006 TaylorMade Adidas reached company’s first 1 billion Dollars revenue year. It was only second company that achieved that goal in golf industry at that time.
TaylorMade drivers, irons, fairway woods and hybrids, golf balls and wedges, are the main company’s markets. When it comes to putters TaylorMade’s Rossa brand is solid. Dick’s Sporting Goods – exclusive vendor for TaylorMade economy lines – , bought Maxfli brand from TaylorMade Adidas in 2008. Noodle golf balls which was developed by Maxfli is only product from Maxfli that TaylorMade still have as its own brand.
“Clima cool” performance fabric and “3D Fit Foam” in the shoes are technologies used by Adidas Golf. Thanks to that Adidas Golf is one of the leading golf apparel companies in the industry.
Knowing all this facts it is no wonder that more PGA Tour Professionals play with TaylorMade drivers than Nike, Callaway, Cobra, Cleveland, and Ping combined.